Logo Design

Liberalitas Ltd came to us as a brand-new company, looking for both a website and a logo. At the start, all they had was a name and a few rough ideas. The name “Liberalitas” is inspired by an ancient Roman virtue representing generosity the idea of giving freely and this became the guiding concept for the logo.

From the client’s initial concepts, a Corinthian pillar immediately stood out. I also explored alternative ideas, including a cornucopia, reflecting Roman imagery where women holding cornucopias symbolized liberalitas. I created several quick sketches to visualize these directions and shared them with the client.

The client was drawn to the pillar idea, so we focused on refining that concept. I experimented with typography and colour palettes, testing how the pillar and text could work together to convey both elegance and generosity.

In Conclusion

After settling on a style, I produced a polished final version featuring a custom pillar design unique to Liberalitas Ltd. The finished logo strikes a balance between modern professionalism and the company’s values, creating a strong visual identity from scratch.